4.30

Due Today: 4 revised card mockups + packaging mockups

For Today: Studio/Individual Consultations

Due Next Class (5.5): Project #5 (bring snacks), presentation with rational (hard copy), Self Eval Form, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Project 5 Timeline

Tuesday, May 5: Due: Project #5 (bring snacks), presentation with rational, self eval form, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Thursday, May 7 @5pm: Compliation cd of final work. Make PDFs and label files.  Write name and class of cd. Put in my mailbox by Thursday @5pm.

4.28

Due Today: 4 revised card mockups + packaging mockups

For Today: Class Critique #2

Due Next Class: Revised Project 5 (For those who did not turn in a rationale for the last project, due to misunderstanding, I will give you the opportunity to turn this in next class.) 

Project 5 Timeline

Thursday, April 30: Studio/Individual Consultations

Tuesday, May 5: Due: Project #5 (bring snacks), presentation with rational, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Thursday, May 7 @5pm: Compliation cd of final work. Make PDFs and label files.  Write name and class of cd. Put in my mailbox by Thursday @5pm.

4.23

Due Today: 4 card mockups for Project 5

For Today: Full Class Critique #1

Due Next Class: 4 revised card mockups + packaging mockups, Critique #2

Project 5 Timeline

Tuesday, April 28: Critique #2, 4 revised mockups + packaging mockups

Thursday, April 30: Studio/ Individual Consultations

Tuesday, May 5: Due: Project #5 (bring snacks), presentation with rational, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Thursday, May 7 @5pm: Compliation cd of final work. Make PDFs and label files.  Write name and class of cd. Put in my mailbox by Thursday @5pm.

4.20

Due Today:

  • Project 4 (print and trim to final designs, presentation with rationale, journals, self eval form)
  • Project 5: 5 fully sketched concepts

For Today: Project 4 presentations, Brainstorming sessions, Sprinting sessions

  • Typographic Topics: typefaces, type designers, type foundries, typographic elements (dashes, glyphs, quotations, etc.), type styles/genres, type history, type facts, type rules, type personalities, legibility/readability, typographic vocabulary terms, typeface anatomy, ligatures, rags, widow/orphans, type families, etc.
  • Brainstorming:
    • Explain 5 concepts (must relate in some way to typography).
    • Discuss which 1-2 concepts seem the strongest.
    • Brainstorm ideas for the strongest direction. Write down all ideas received by group.
  • Sprinting: “Sprinting is a technique for breaking out of your own habits by forcing yourself to come with a new visual solution in a fixed time frame and then moving on quickly to try something else. Springing generates visual directions in short spurts of time. When the time investment is short, designers often feel more comfortable taking risks and trying alternate approaches. Each concept becomes less precious and easier to explore, and the discard.”—Ellen Lupton, Graphic Design Thinking

designthinking_sprintingweb

Due Next Class: 4 card mockups, printed + trimmed, Critique #1

Project 5 Timeline

Thursday, April 23: Critique #1, 4 card mockups

Tuesday, April 28: Critique #2, 4 revised mockups + packaging mockups

Thursday, April 30: Studio/ Individual Consultations

Tuesday, May 5: Due: Project #5 (bring snacks), presentation with rational, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Thursday, May 7 @5pm: Compliation cd of final work. Make PDFs and label files.  Write name and class of cd. Put in my mailbox by Thursday @5pm.

4.16

Today, we begin Project 5.

For Today: Begin Project 5: Font Cards, Lecture: Idea_Generation , Brainstorming Sessions, Mini-Group Revision Critiques on Project #4

Today’s Resources:

Due Next Class:

  • Project 4 (print and trim to final designs, presentation with rationale, journals, Self Eval Form)
  • Project #5: For next class, you will narrow down your focus to 5 concepts. For each concept, draw out detailed sketches to illustrate your concepts. Use as many sketches as needed to strongly communicate your ideas. You may need to do many preliminary sketches before moving to the detailed sketches.

Project 4 Timeline

Tuesday, April 21: Due: Book Cover Series (presentation with rationale, journals).

Project 5 Timeline

Thursday, April 16: Begin Project #5

Tuesday, April 21: Due: 5 concepts

Thursday, April 23: Critique #1, 4 card mockups

Tuesday, April 28: Critique #2, 4 revised mockups + packaging mockups

Thursday, April 30: Studio/ Individual Consultations

Tuesday, May 5: Due: Project #5 (bring snacks), presentation with rational, final bound process book. Morning class 9am–10am. Evening class 6pm–7pm.

Thursday, May 7 @5pm: Compliation cd of final work. Make PDFs and label files.  Write name and class of cd. Put in my mailbox by Thursday @5pm.

4.14

Due Today: 3 revised maquettes; half title, full title, table of contents, chapter 1 page 1

For Today: Critique

Critique Questions:

  • Does the series demonstrate continuity from cover to cover?
  • Does each cover have one or more unique elements to distinguish its individual character?
  • Are micro relationships used in a formal or conceptual manner?
    • Microtypography (details) is in the legibility of the individual type details (typeface selection, the shapes of the letters and how they work together, tracking/kerning, the measure, smallcaps/glyphs)
  • Does the cover typography reflect the spirit (personality of the writing)?
  • Do the interior pages have an obvious relationship to the cover (typeface selection, the shapes of the letters and how they work together, tracking/kerning, the measure, smallcaps/glyphs)?
  • Does the half-title, full title sequence work well?
  • Is the use of color consistent through the interior?
  • Does the format relate in a formal or conceptual manner?

Before turning in your project, ask yourself:

  • Has the interior typography been type-managed (rag, paragraph, kerning, smart quotes, etc.)?
  • Have the pieces been proofed and errors revised?
  • Have I written a clear rationale for the series to prepare for my presentation?

Free Stock Images:

Due 4/21: Project 4 (print and trim final designs, presentation with rationale, journals, Self Eval Form)

Project 4 Timeline

Tuesday, April 21: Due: Book Cover Series (presentation with rationale, journals).

Project 5 Timeline

Thursday, April 16: Begin Project #5

4.9

Due Today: 3 Maquettes (color + paper studies)

For Today: Critique

Individual:
What is your message for each book?
How did you seek to create layers of meaning to communicate your message?

Groups of 3:
Share your message and concept.
What message is being communicated?

Does the book cover grab your attention (visual power)?
Is your original message coming across?
Write down 3 things you can improve to enhance communication of your concept.

Full:
Share your message/concept/feedback.
Receive additional feedback from the group.

Today’s Inspiration:

For Next Class: Be prepared for Revision Critique #2 (Proof of type management).

Project 4 Timeline

Tuesday, April 14: Revision Critique (Proof of type management)

Thursday, April 16: Due: Book Cover Series (presentation with rationale, journals). Begin Project #5

4.7

Due Today: 

  • Your book selections
  • Thumbnails
  • Type trials
  • 1 Rough

For Today: Studio + individual consultations

Today’s Inspiration: 

For Next Class: Be prepared for critique. 3 cover maquettes printed + trimmed. Explore color + paper and bring them with you to class.

Project 4 Timeline

Thursday, April 9: First Critique (Maquette, color+paper studies)

Tuesday, April 14: Revision Critique (Proof of type management)

Thursday, April 16: Due: Book Cover Series (presentation with rationale, journals). Begin Project #5

Tonight @8:30pm in Wiley 107: John Ritter Lecture

4.2

Due Today: Project #3. Presentation of editorials with rationale (print+turn in), submit journals + process work (complete analysis due + grid mapping), Self Eval Form (Turn in inside portfolio sleeve)

For Today: Project #3 Presentations, Lecture: Book Design, Video: Chip Kidd Ted Talk

Today’s Inspiration: 

For Next Class: 

  • Research themes + series in book jacket design.
  • Choose your subject.
  • Thumbnails. Should involve your search for an effective format that suits the material, and a suggestion of relative scale, value and position of the typography and other elements within the format.
  • Type trials. Using some of the text from your chosen book, explore typefaces for cover text, as well as internal body text.
  • 1 Rough. Mockup one of the covers in color.

Project 4 Timeline

Thursday, April 2: Lecture: Book Cover Design

Tuesday, April 7: Studio + individual consultations

Thursday, April 9: First Critique (Maquette, color+paper studies)

Tuesday, April 14: Revision Critique (Proof of type management)

Thursday, April 16: Due: Book Cover Series (presentation with rationale, journals). Begin Project #5

3.30

For Today: Hand back Project #2, Brief Introduction to Project4_Book_Seriesstudio (review the final proof with proofing partner)

Editorial Design Project Sheet (analysis + grid mapping information on back)

Due Next Class (4/2): Project #3. Presentation of editorials with rationale (print+turn in), submit journals + process work (complete analysis due + grid mapping), Self Eval Form (Turn in inside portfolio sleeve)

Next class we begin Project #4.